Referral Marketing 101
Getting referrals for your business isn’t something that just happens. Most business doesn’t even understand what a referral actually is. We will teach you that Referral Marketing is a complete marketing plan that creates visibility for the business, relies on credibility and create profits if it is managed correctly. The question is, how do you get those referrals? Most businesses resort to begging. Don’t’ be a beggar. Create a referral program that instantly makes people say… OH! I got a guy!
What is a Contact Sphere? (It’s Not What You Think!)
Many business owners believe that the sales department is responsible for sales. What a horrible fantasy. Everyone from the management team to the shipping clerk to the receptionist is responsible for the sales of the company. Do you know the names of the dozen people in your contact sphere? Most of your staff don’t. In fact, they don’t have a clue as to how to even identify who is in their contact sphere. Companies that embrace the idea of teaching everyone how to get sales are the ones that will always be successful regardless of the product, industry, or economy. Teach your team how to sell.
Real Referrals in Any Room
If you are the boss of a sales team, you probably are always telling your people to get out there and network. Except salespeople are notoriously lousy networkers. They don’t see much past their commission check. Instead of being frustrated, teach them how to network. Teach them how to walk into any room and build their business. Sales trainer Zig Ziglar’s mantra was “You Can Have Everything In Life You Want, If You Will Just Help Enough Other People Get What They Want.” Cosmetics tycoon Mary Kay Ash called it “Go Give” and Dr. Ivan Misner called it “Givers Gain”. Whatever it’s called, your sales team isn’t doing it. Change that!